We're excited to have been accepted as an early partner for the new 'Pay later with Klarna' payment service (alongside such names as ASOS and Topshop, so we're quite flattered. If you've not heard of Klarna yet, you might as least recognise their melting ice cream ad above). WHAT IS IT? The concept is pretty simple - we send you things to try on at home and you only pay once you've decided to keep them. If you return them, you never pay. There's no messing with excessive up-front payments, or risk that you pay and we don't deliver, and you don't even have to worry about refunds if you don't like things - because you don't pay until you...

After 4 years of travelling around London, in the form of 19 popup shops, we've finally made it back to the heart of London's West End. Our second ever popup event was on Piccadilly over the Christmas period of 2013, where we allotted about three square meters in a spaced shared with ten other small brands (see our old blog). But now we're back and this time we have a place we can truly call home. We've been lucky enough to work with a couple of friends on this new space: Soho+Co is a boutique architecture/design firm, and founders Tom and Jasmin are both hugely interested in Japanese design and culture. It's no surprise then that they have become something of a 'go to'...