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Japan’s wild, creative Harajuku street style is dead. Long live Japanese style

posted by Butikku Admin on


Quartz magazine recently published an interesting article on the closure of leading Japanese street fashion magazine FRUiTS, following their acceptance that the world famous Harajuku-centric street fashion culture simply isn't what it once was. Quartz talks with FRUiTS founder Shoichi Aoki and photographer Daphne Mohajer about the change in youth fashion and the evolution of fashion retail in Harajuku - “People wear a lot less vintage, there is less of a sense of eclecticism and much more mainstream fast fashion,” Mohajer says. “They look good, but they look familiar.” That’s not to say that Tokyo, and Harajuku specifically, has lost its sense of style. Creative fashion is still more part of the culture in Japan than, say, in the US, and...

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A day in the life of a fashion buyer - Tokyo SS16

posted by Kevin House on


Ever wondered what it's like to be a fashion buyer? We thought you might enjoy a little taste of what it's like for us to visit the trade exhibitions in Tokyo each season. It's harder work than you might think, so take a look at this clip of our buying collaborator, Anna Popovich, trying on outfits that we might choose to buy for you. And remember, this is just one day! (But let's be honest - it may be hard work but it is fun :-))    

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Butikku designer Ujoh wins DHL Designer Award at MB Fashion Week Tokyo

posted by Kevin House on


Congratulations to Ujoh designer Mitsuru Nishizaki, who yesterday was awarded the 9th DHL Designer Award at Mercedes Benz Fashion Week Tokyo (#MBFWT). Nishizaki san, who formerly trained as a pattern cutter with Yohji Yamamoto, joins the prestigious ranks of designers who have won this award, including several other of Butikku's exiting selection of designers: Yasutoshi Ezumi In-process by Hall/O'Hara Atsushi Nakashima Nishizaki said, “I am honored to receive such a prestigious award. I am sincerely grateful to everyone who has supported in the day-to-day efforts at Ujoh. In our quest to achieve global expansion, I would like to take the opportunity offered by this award to step up Ujoh’s overseas expansion efforts.” We're proud to have been the first store in the Western...

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