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Tanabata celebrations at our Primrose Hill popup banner

Tanabata celebrations at our Primrose Hill popup

posted by Kevin House on

It will soon be the 7th day of the 7th month, the day of 'Tanabata' in Japanese tradition.

come and celebrate Tanabata with us

In Japanese mythology, 'Tanabata' is the one day of the year that the celestial lovers Orihime (the star, Altair) and Hikoboshi (Vega) are reunited and a date that is widely celebrated for its romantic significance. (You can read a brief version of the story on our blog).

Since we've just opened our latest popup in Primrose Hill, we thought it was a wonderful opportunity to have a celebration of Tanabata in our new space. So we've invited along a few new friends to make a little event, which we'd love for you to come to.

On Friday evening from 6 til 10, and throughout Saturday and Sunday (10-6), we've brought together:

Kanpai sake - a brand new artisan sake brewery based in Peckham (yes, that Peckham!). They may be very new, but they already have a guest stint at Selfridges and an incredibly successful crowdfunding raise behind them, so they are all set to make a big splash in the world of sake (sorry for the appalling metaphor). Kanpai will be offering not only their wonderful junmai and nigori sakes, but also some all-too-tempting sake-based cocktails.

Sakura Junction - an artisan maker of wagashi (Japanese sweets) will be creating a unique tanabata-inspired delicacy which we simply can't wait to taste ourselves (we know what's in it).

Kinomi by Hiromi Stone offers a range of seasoned gourmet nuts using the finest organic nuts flavoured with subtle Japanese-inspired flavours

our latest addition - Tanabata scarves!

It could be amazing planning or sheer dumb luck (I'm sure you can guess which), but it just so happens that the very latest addition to our roster of designers is Keiko Hiroishi, who is best known for her Tanabata silk scarves (so-named because they were inspired by the streaming decorations that Japanese people typically hang to celebrate the festival).

 The scarves are made of the finest silk, which is hand-dyed in graduated shades and precision cut to produce a unique 3d mesh effect. (You can see the similarity to decorations in the 2nd image below). Keiko's scarves have been sold for many years in some of the world's most prestigious design stores, including the MOMA (Museum of Modern Art) stores in New York, The Art Institute of Chicago and the National Art Center, Tokyo.
They will finally be available for the first time in Europe at Butikku's Primrose Hill Popup store from Tanabata day (Friday) and will very soon be available on our website.

more Tanabata inspiration - Somarta

It isn't only Keiko who has been inspired by Tanabata: One of our most popular ever designers, Tamae Hirokawa of Somarta, also pays tribute to Tanabata in a number of her designs, in particular the Altair and Vega ranges:

more about the Primrose Hill popup

With Primrose Hill itself just a couple of minutes away, it's a great way to spend your weekend.

The popup runs until July 31st at:
107 Regents Park Road, Primrose Hill, London NW1 8UR
Opening hours are 10am - 6pm 7 days/week


Metered parking spaces are generally available in Regents Park Road, although it can be pretty busy at weekends.

Public transport

The shop is just a couple of minutes walk from Chalk Farm underground station.

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